Oxpher Consulting, a specialist in strategic solutions and business consulting, is proud to announce an innovative partnership with Noronha Pescados, a leading Brazilian company in the seafood industry. Together, we are bringing Noronha Pescados to the United States with an ambitious plan: to launch their products under the “Popeye Seafood” brand, through an exclusive licensing agreement with the iconic Popeye brand.
Noronha Pescados, recognized for the quality and sustainability of its products, identified the need to adapt its brand for the international market. With the expertise of Oxpher Consulting, a strategic action plan was developed, which includes acquiring the Popeye license, a globally recognized and beloved brand. The new product line, named “Popeye Seafood”, is set to win over consumers not only in the United States but also in Brazil, across Latin America, North America, and the Middle East.
“Popeye Seafood” represents the perfect fusion of tradition and innovation. Noronha Pescados brings the excellence of its seafood, while the Popeye brand adds global appeal and a striking visual identity. This combination promises to revolutionize the food market, offering high-quality products with a cross-border appeal.
Oxpher Consulting is leading the entire process, from license negotiation to launch planning and international expansion.
“We are very excited about this partnership. Noronha Pescados has an exceptional product, and the Popeye brand brings with it a legion of fans worldwide. Together, we are creating something truly special,”
says Dr. Marcus Borges, CEO of Oxpher Consulting.
The launch of “Popeye Seafood” is scheduled for the coming months, with robust marketing campaigns and a distribution strategy that will cover key markets in the Americas and the Middle East. Expectations are high that the new brand will quickly become a success, solidifying Noronha Pescados as a global player in the seafood industry.
Stay tuned for updates and get ready to experience the unique flavor of “Popeye Seafood”, a brand that promises to delight consumers around the world. Oxpher Consulting and Noronha Pescados are ready to write a new chapter in the history of the food market.
